Contrary to common wisdom, most large successful companies profit more from distribution channels rather than products. Build your first product into a more general distribution channel and put multiple products through it. Gil breaks down companies into having three main goals:įirst - establish product-market fit and then build a distribution channel and take the market. In these notes I mainly aim to summarize what I find as the key takeaways of the book, from my understanding and as applied to my personal context, rather than try to present my all-things-considered view on how best to run a company. There is also a lot of good advice that is not in this book. Note there are some things in this book that I disagree with, or at least don’t fully agree with. If you want details about these sorts of things, you’d want to read the book. I personally have more of a non-profit perspective, so I did not take notes on things like startup valuations, investor relations, etc. I am taking notes on this book mainly to learn about management and operations. His book is very focused on for-profit (technology) startups that roughly double every year. He wrote a book, ”High Growth Handbook: Scaling Startups From 10 to 10,000 People”, to write about how to scale a company, mainly through the hiring of lots of employees. Elad Gil, among other thing, was a VP at Twitter who helped scale the company from 90 to 1500 people.
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